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Now that the Series S costs even more, I can't help but feel Microsoft wants us to look at handhelds and say, "this is an Xbox"
It might sound like the beginnings of a cheesy meme, but Microsoft 's "this is an Xbox" strategy is now in full swing. Not only is the gaming giant pushing to transform its brand into a platform, but it has even just given players a reason to play Game Pass on gaming handhelds and other devices by increasing its console prices.
Amid a backdrop of ongoing tariff uncertainty, more and more gamers are facing price hikes. Microsoft raised recommended ...
The cost of an Xbox Series S 512 will change today from $299.99 to $379.99, a whopping 27 percent increase. Meanwhile, an ...
As part of its recent Gears of War: Reloaded announcement, Microsoft is now referring to gaming on a Windows PC as gaming on ...
Microsoft blamed “market conditions” and rising costs of production for the need to increase the prices of its Xbox consoles.
Xbox is hiring to "secure the future of game preservation," and this time it's no AI Quake nightmare
The idea that Xbox is continuing to invest in this tech is heartening, though perhaps it shouldn't be entirely surprising. Microsoft's "this is an Xbox" marketing put to words the strategy it ...
Microsoft raises Xbox prices, making the Series X 2TB more expensive than the PS5 Pro. Could this move hurt Xbox’s market position?
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