The Federal Trade Commission has set its final "click-to-cancel" rule, which will require sellers to make it as easy for consumers to cancel their subscriptions -- including streaming services and pay TV -- as it was to sign up.

The Federal Trade Commission announced that it will implement “Click to Cancel,” a new rule requiring companies to make canceling a subscription as easy as signing up.

Click to Cancel is also requiring "sellers" to provide information to customers including when they are being switched from a free trial to a paid subscription, and requiring consent from customers before doing so. It also will "prohibit sellers from misrepresenting any material facts while using negative option marketing."