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Genius of Severance's Grand Central Pop-Up

Mashable on MSN · 1d

I went to the 'Severance' pop-up in Grand Central. It was wild.

The pop-up began when a large glass box appeared in Grand Central's Vanderbilt Hall, containing a replica of the four-seated desk from Lumon's Macrodata Refinement department. Hired actors playing Lumon employees sat at their desks, doing Lumon things (by which I mean, sorting numbers while not having a clue what said numbers mean).

Here's the deal with that 'Severance' pop-up at Grand Central

This is all happening ahead of the release of the second season of Severance, which is premiering on January 17 on Apple TV+. In the psychological thriller starring Adam Scott, John Turturro and Patricia Arquette, a company implants chips inside its employees' brains that basically split their personalities into at-work and outside-of-work ones.

Apple has ‘Lumon employees’ working inside Severance cube at Grand Central Terminal

Severance’s marketing from Apple TV+ is cranking up, with a new pop-up in New York City’s Grand Central Station featuring ‘Lumon employees.’

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2 men stab each other during fight on Grand Central platform in yet another violent subway incident: NYPD

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Apple Continues Promoting Severance Ahead of Season 2 Premiere

The second season of hit television show Severance is set to be available to stream starting tomorrow, and Apple is ...

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This New York City Train Station Was Named the Most Beautiful for Its Stunning Interior Design

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2 men accused of attacking each other in Grand Central slashing: NYPD

Two men are accused of slashing each other during a fight inside Grand Central Terminal early Tuesday, according to the NYPD.

New York Art Dealer Jack Shainman Is Ready for Prime Time

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How congestion pricing opponents plan to stop the Manhattan toll

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Donald Trump launched his career with this hotel. Now as president, he could decide its future.

Donald Trump entered real estate's big leagues developing this NYC hotel. Developers want his administration's help to tear ...

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