TikTok’s “Italian Brainrot” trend has kids shouting nonsense like “Ballerina Cappuccina.” Experts explain the viral craze ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The ...

Seventy percent say they have a basic understanding of money, but do they really? Let’s be clear: We shouldn’t expect kids to ...

Gen Zers were born between 1997, when Tony Blair came to power in the UK, and 2012, when London hosted the Olympics. Many members of Gen Z are children of previous generations, such as Baby Boomers ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

As the ‘Harry Potter’ author continues to draw flak for her views on transgender issues, we speak to teens and tweens about ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in ...

Sony Pictures and Gamefam, which calls itself “the leading metaverse media company for Gen Z & Alpha communities,” have ...

How much of a Gen-Z is NASCAR driver Kyle Busch’s wife, Samantha Busch? To determine that, she took a viral Gen Alpha slang challenge with her son and budding racer Brexton.

The guide offers teens and pre-teens helpful advice on skin care and beauty myths as worries grow around young consumers ...