Singer Cher Lloyd has made some shocking revelations ... has alleged that her record label once suggested that she should "seduce" Justin Bieber in a bid to gain fame and promote her music.

British pop star Cher Lloyd has revealed shocking claims about her early career, alleging that music executives encouraged her to pursue a relationship with Justin Bieber to gain publicity.

And now one of the show's most well-known contestants, Cher Lloyd, is speaking out about ... is hit some of the clubs and find out where [Justin] Bieber is, and I should go try get with him ...