Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Firstpost America | N18G American parents may soon feel the sting of geopolitics in the toy aisle, as new US tariffs on Chinese imports are expected to drive up the cost of everything from Barbies to ...

Okada Manila proudly collaborates with Barbie and Hot Wheels, bringing their worlds of speed, creativity, and collectibility to Cove Manila in a spectacular summer event like never before!

Play is considered a universal language, and is now the subject of a groundbreaking study by Mattel, the toy company responsible for classic toys like Barbie and Hot Wheels. The study, called "The ...

Okada Manila proudly collaborates with Barbie and Hot Wheels, bringing their worlds of speed, creativity and collectibility to Cove Manila in a spectacular summer event like never before.