As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

This is Beyonce's modern take on Levi's 1991 Pool Hall ad, where a young man gambles his jeans on a game of pool. In the 15-second video, she competes and triumphs over actor Timothy Olyphant ...

He continued, “Beyoncé said, 'Well, we don't have any denim. We didn't bring any.' I said, 'You might fit in my own jeans that I'm wearing.’ She said, 'OK, let's try.' So we did." Nearly 20 ...

BEYONCÉ casts a look back in her jeans — as she recreates another famous Levi’s ad from the past. The megastar singer, 43, showed off her hourglass figure in a skintight pair of denims and ...

Levi's/Youtube Beyoncé is stepping up her denim game ... her matching denim ensemble — a cropped jacket and high-waisted jeans decked out with crystal embellishments. The campaign also ...

Dolly Parton and Beyoncé … and Old Blue Jeans? Parton’s goddaughter appears ... The pair’s twangy, down-tempo duet tells the story of young lovers as they mosey down the highway, vowing ...

Beyoncé Knowles-Carter is showing just how perfect her Levii's jeans fit and introducing her latest collection in collaboration with the brand in an all-new ad. The megastar and the denim ...

The spot depicts the singer in a laundromat stripping down to her undergarments while a pair of Levi’s jeans gets washed. Beyoncé has ... for more registration of young voters, and voicing ...

South African street style has long embraced bootleg and flared jeans, and Beyoncé’s influence could push these looks further into the mainstream. The beauty of denim lies in its ability to ...