This started a global boom. Coca-Cola sponsored the 1928 Summer Olympics in Amsterdam, where people from all over the world became familiar with the Coca-Cola logo, which appeared on everything ...
3. Coke over Alcohol During World War II, General Eisenhower recognized Coca-Cola’s effect on troop morale. When asked what would boost morale, more soldiers requested Coke than beer.
The only thing that has ever stopped Coca-Cola from being sold is politics getting in the way of business, with conflicts like World War II, the Korean War, and the Vietnam War effectively ceasing ...