Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

These colors apply to all versions of the logo including special use. The two-color method should be used whenever possible on a white, cream, or other light-colored background (20% or less tint). The ...