Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

Developing new products is expensive and takes time, so businesses will usually try to extend the life cycle of a product and prevent it from going into decline. To do this, they need to find ways ...

A third approach relies on product life cycle management. In a previous article, I talked about classic product life cycles. That is, you regularly examine your product portfolio and manage the ...

Citations: Greenstein, Shane, James Wade. 1998. The Product Life Cycle in the Commercial Mainframe Computer Market, 1968- 1982. RAND Journal of Economics. (4)772-789.

In today's podcast, brought to you by Reverba, Reverba CEO Cheryl Lubbert joins host Jonah Comstock to walk through the steps of the product life cycle and explore the role of the patient at each ...

Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.

The number of sales and the length of a product life cycle might be different for different products but they all share a general pattern of growth and decline. This cycle can be shown on a graph ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.