For example, if your goal is to engage with a certain demographic in a certain region, you can track social media impressions and website visits. The marketing plan identifies the target market ...

For example, for a business to attempt to crack the huge federal government sector without a marketing plan specifically designed to support that effort “is equivalent to a general contractor ...

For example, if the answer is conversion ... The next section in your marketing plan should list micro-conversions within your customer funnel, including but not limited to: Google Analytics ...