As a public relations specialist, it's your job to cultivate and maintain close and productive relationships with journalists, bloggers and opinion leaders. You'll be asked to create print and web ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Students may gain experience working as public relations professionals through internships. Their coursework may also generate portfolio materials that can be helpful when applying for jobs.

Audience distrust, marketing integration, AI innovation, and the rise of influencer relations. These are just a few reasons ...