There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

In this phase, product management becomes a significant function ... take note of where it is in the life cycle. It’s easy to talk about the potential of a proof-of-concept, but it’s ...

The role of product management is undergoing a fundamental transformation. As businesses compete to deliver faster, sm ...