The Land-Dweller is certainly the big news of the day from Rolex, as this is the first all new line of watches since the Sky-Dweller annual calendar dropped in 2012.

It’s not often that Rolex introduces an entirely fresh model family, making this year’s Watches & Wonders a particularly notable edition. Then again, upon closer examination, this new family has hallmarks of models that have long been out of production,

"Watches and Wonders," the biggest trade show in the luxury timepiece world kicked off with a bang, with industry leader Rolex releasing its latest 2025 models.