SEE ALSO: 6 ways to give back to good causes this Halloween The effort expands on the organization's long-running "Trick-or-Treat for UNICEF" campaign, which first launched more than 60 years ago.

UNICEF, the United Nations Children's Fund, has added a mobile element to its 59th consecutive Trick-or-Treat campaign. The campaign is an effort to reach a new demographic of youth that is growing up ...

“Mobile provides an engaging, sharable opportunity for UNICEF to enable parents to connect with their kids, have fun with the Trick-or-Treat for UNICEF presents Jack-O-Lantern ...