The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can ...

With customer data, businesses can customise promotions, services and communication to align with what consumers desire ...

Visit Orlando shifts marketing geared toward Canadian audiences from Meta to Pinterest. Orlando tourism faces high Canadian cancellation rates. Visit Orlando data shows the city welcomed 1.2 ...

Tourism New Zealand says the Everyone Must Go marketing campaign is meant to be "a mix of over-the-top sales hype, self-aware humour, and a touch of Kiwi charm". On Sunday, the government announced ...