Soap Central12d
"Marketing myopia kills brands" - Shark Tank’s Lori Greiner urges businesses to prioritize customer experience
Shark Tank investor Lori Greiner, in a recent post on her social media, spoke about the perils of 'marketing myopia.
Harvard Business School4y
Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades
"Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, ...
Harvard Business Review1y
Exploit the Product Life Cycle
How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...
Harvard Business School7y
Note on Marketing Arithmetic and Related Marketing Terms
Heskett, James L., and Theodore Levitt. "Note on Marketing Arithmetic and Related Marketing Terms." Harvard Business School Background Note 574-082, June 1974. (Revised April 1983.) ...
Harvard Business Review1y
Exploit the Product Life Cycle
How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...