If we are able to find and to express the psychological laws upon which the art of advertising is based, we shall have made a distinct advance, for we shall have added the science to the art of ...

The future of advertising won't be found in celebrity-stuffed spectacles or attempts to manufacture viral moments.

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Megan Ramm, head of Americas at Uber Advertising, added to this idea by highlighting the role of data in creative decision-making. "Data points fuel our advertising decisions. For example ...

Human behaviour is driven by emotions, desires, and aspirations, which drives the art of advertising. The essence of advertising, therefore, is not in mere product placement, but in the alchemy of ...

It’s time to rethink how we use technology and art together, or risk getting left behind. Here’s why this matters: Digital advertising is no longer just about stunning visuals or clever taglines.

The Indira Gandhi National Centre for the Arts (IGNCA) in Delhi is hosting 'Ad Art Exhibition: Four Decades of Indian ...

More than that, it’s fascinating to see how historic advertising responded to and reflected the cultural and social developments of the time. The Art of Advertising is on at The Bodleian Libraries ...