Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

How Elon Musk protesters are jumping on Tesla's biggest weakness ...

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He's dialing down his DOGE role but Tesla needs a new hit EV and none is on the horizon. And the company’s booming battery ...

Critics derided the design as impractical and unappealing ... inseparable from Musk’s personal antics, that strategy stopped working. Now, Tesla faces its biggest challenge yet.