Temu, the Chinese online retailer that gained significant attention for its “Shop like a billionaire” marketing campaign ...

What’s the strategy behind Temu’s Super Bowl ad buys designed for rapid growth and brand recognition, and what do System1’s Test Your Ad metrics tell us about whether it’s paid off? If you ended Super ...

Like a number of post-pandemic shopping experiences, Temu emphasized convenience: price, speed, and variety. Life was good, and the American consumer was unstoppable. As Zac Efron once said in the DJ ...

NYU Langone Health aired a commercial showcasing its doctors during the Super Bowl. A North Carolina congressman wondered if ...

Shein and Temu announced price increases due to recent tariff hikes, effective April 25, 2025. The increases are attributed ...

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Chinese online retailer Temu, whose “Shop like a billionaire” marketing campaign made its way to last year’s Super Bowl, has dramatically slashed its online ad spending in the U.S. and seen ...

In 2023, Temu ran ads during the Super Bowl telling people they could "shop like a billionaire." The next year's Super Bowl ads offered $15 million in giveaways. The company also spends a great ...

With hefty spending on TV ads as well across Facebook, the company promoted clothing, jewelry, home goods and electronics at bargain basement prices. President Trump's tariffs have upended Temu's ...