How Kyndryl’s CMO built a new brand, marketing takes off—and pays off—in women’s sports, AI shopping assistance skyrockets.

Facebook has agreed to stop targeting adverts at an individual user using personal data after she filed a lawsuit against its ...

Ohio hospitals will have to navigate new requirements under House Bill 173. This law mandates greater transparency in ...

Home (DOOH) advertising and Retail Media Networks (RMN) complement each other to drive consumer engagement and conversions.

Some of the findings: 40% of people classified as “homeowners” were renters. When Adlook targeted “women 18 to 24,” only 18% ...

A human rights campaigner, Tanya O'Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted ...

Search Engine Land » PPC » Should you use optimized targeting in Google Ads? A quick guide Chat with SearchBot Please note that your conversations will be recorded. Optimized targeting is one ...

I did not put my life on the line for some tech bro billionaire from South Africa to come in here and try to destroy our ...