In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic entry-level race watch, but this time bigger than ever—and solar powered.

Coinciding with TAG Heuer’s ascension to Formula 1 title ... and, most relevant to watch heads, quartz. Because while more modern automatic Formula 1s do exist, it was the quartz movement ...

Through its major partnership with Formula 1, TAG Heuer — the most universal brand in the LVMH Group's watchmaking portfolio, ...

It was the very first watch to bear the TAG Heuer name and branding, and was the first premium composite quartz watch. Today, TAG Heuer has teamed up with Kith on this limited edition, co-branded ...

The luxurious Tag Heuer Connected Calibre E4 smartwatch is $900 off today. It has a quality look and mechanical feel despite ...

After the fans of the Swiss watch brand had asked for it for years, Tag Heuer revived its popular Formula 1 watches in May, ...

The definitive roundup of every key release from Watches and Wonders Geneva, high-end horology's biggest party of 2025.

landed right in the middle of Watches & Wonders, the sprawling Geneva trade show that brings together Rolex, Patek Philippe, TAG Heuer, Cartier and a panoply of other major players in the Swiss ...

As Tag Heuer returns as official timekeeper, and IWC kits out Brad Pitt for F1, a look at the history of Formula 1 watches ...

Elevating a well-loved and accessible watch with new technology isn’t easy. It’s about getting the balance right. “Tag Heuer has always ... like a conventional quartz movement, with one ...

Coinciding with TAG Heuer’s ascension to Formula 1 title sponsor, the new Formula 1 collection celebrates all things motorsport, but in a different manner than the flagship Carrera and Monaco lines: ...