F1 deal puts Tag Heuer on track for watchmaking big league
It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has ...
Hosted on MSN20d
TAG Heuer replaces Rolex as F1 official timekeeper
The brand already partners with Red Bull Racing and the Monaco Grand Prix. “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long ...
Newsweek24d
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
TAG Heuer's new role will not affect its ongoing partnerships with Red Bull Racing and the Monaco Grand Prix. Rolex's departure from its timekeeping role marks the conclusion of a strong era in ...
Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...
The Sun20d
Start of F1 races will look very different in 2025 with major change for first time in over a decade
The brand already partners with Red Bull Racing and the Monaco Grand Prix. F1 president and CEO Stefano Domenicali: “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 ...
Sports Illustrated25d
2025 F1 Season Sees Rolex Replaced as New Watch Brand Begins $1.5Billion Partnership
For TAG Heuer, the new chapter in Formula 1 will not affect its existing partnerships with Red Bull Racing or the Monaco Grand Prix, two brands it already shares a partnership with. Rolex ...
T35mon
TAG Heuer x Red Bull watch has four dials to choose from – this is my favourite
including Monaco Grand Prix victories and the World Championships, but this new watch is all about racing’s new advanced technology. The TAG Heuer Connected Calibre E4 x Oracle Red Bull Racing ...