Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost. If you look at the archives, TAG Heuer's watches ...

Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

In July, the watch company was in talks to ... After its timekeeping title was handed over, TAG Heuer still remained as a major sponsor for McLaren until 2015 and in 2016, became the official ...

Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost. If you look at the archives, TAG Heuer's watches ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Welcome to Dialed In, Esquire’s ...

Tag Heuer was the first watch brand to sponsor a Formula One team, joining forces with Ferrari in 1971 before a 30-year partnership with McLaren from 1985-2015. The brand then sponsored Red Bull ...

LVMH Watch Week has kicked off with cool new timepieces like a guichet watch from Louis Vuitton to Bird on a Rock pieces from ...