Coinciding with the Netflix series, TAG Heuer’s limited-edition Carrera chronograph is a tribute to Ayrton Senna and his ...

As TAG Heuer is well known for its racing-inspired watches, it only seems right that ... the show depicts the life and career of Formula 1 driver, Ayrton Senna, who’s often considered the ...

Thirty years after his death in May 1994 during the San Marino Grand Prix, Brazilian Ayrton ... racing watch. $37900.00 Shop Now TAG Heuer was a key sponsor of Williams, so Senna wore the brand ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

Swiss watch maker Tag Heuer, for whom Senna became brand ... Antoine Pin, chief executive of Tag Heuer, said Ayrton Senna ...

If you look at the archives, TAG Heuer's watches have been spotted on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World Championship, and yes, TAG Heuer was there.

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

If you look at the archives, TAG Heuer's watches have been spotted on many legends of racing. In 1988, Ayrton Senna joined McLaren and won his first World Championship, and yes, TAG Heuer was there.

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...