In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses in its spot titled "First Delivery," featuring a foal's journey to deliver a keg to claim the contest for the first time since 2015.

The ad was graded as an “A” by the Kellogg students and place 9 th on AdMeter. It also made iSpot Tv’s list of the most likeable Super Bowl ads of 2025. It did not make Sprout Social’s list of the top ads in terms of social media engagement on Super Bowl Sunday.

In one of the Super Bowl's most bizarre moments, rapper and entrepreneur Kanye West appeared in a strange commercial during Fox's broadcast.

Alongside an actual football game, a lot of Goldilocks Super Bowl LIX ads blew by 110 million of us Sunday. But which ones actually scored? We got — deep breath — belugas, seals, sloths, Muppets, flying eyebrows (and mustaches),