The city of Sturgis is going to focus less on providing events, and more on providing services for the 85th Sturgis ...

The 75th year of the Sturgis Motorcycle Rally. The Granddaddy of the Granddaddy of them all. Come the first week of August, this small South Dakota town of 6,900 was to be overrun by a horde a ...

Supporters of Aaften Wesbrock, the woman who was struck by a motorcycle at the 2024 Sturgis Motorcycle Rally, are calling for ...

Skillet's John Cooper Talks Sturgis, Theory of a Deadman Tour Skillet's John Cooper Talks Sturgis, Theory of a Deadman Tour John Cooper—lead singer, bassist and co-founder of Skillet—discusses ...

Placer.ai is the same analytics company that provides similar services to the organizers of the iconic Sturgis Motorcycle Rally in South Dakota as well as other major events worldwide. In Sturgis ...

The work of world-renowned motorcycle photographer Michael Lichter will be on display at the 85th annual Pappy Hoel ...

Miles: 189 (Sturgis to Murdo); total miles: 1,423; moving violations: 0; hours driving: 3; hours of sleep: 4; women spotted wearing chaps and thongs: two dozen; Most ...

In less than four months, the city of Sturgis will welcome thousands of visitors to the 85th annual Sturgis Motorcycle Rally ...

City officials met Monday with representatives and engineers from analytics firm Placer.ai to sort out differing attendance estimates for Bike Week.