We’ve also included examples to give you a clearer idea of what you should, and shouldn’t include. Mission statements ... give you a purpose – hugely important for defining who your organisation is ...

A company uses a mission statement to explain its purpose for being in simple and concise terms. The statement is generally short, either a single sentence or a short paragraph. A mission ...

From one-line mantras to forward-thinking philosophies, these eyecare businesses show how to craft mission statements that resonate with patients and inspire staff.

Writing a vision statement ... s meaning and purpose for stakeholders, especially employees. It describes the desired long-term results of your company’s efforts. For example, an early Microsoft ...