In 1960, Starburst were introduced as opal fruits ... Sweden and was known as a Dajm in Scandinavia. It was a hit with sweet lovers, providing a chocolate-covered caramel and almond crunch ...

This case study, a rebranding campaign by Mars Inc., global manufacturer of confections and other food products, revitalizes its long-standing but fading brand —the Starburst candy bar— by fancifully ...