Traditionally we might think of that interaction as a singular “recruitment phase.” If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer ...

As part of the development of any communication strategy or plan, it is essential that stakeholder analysis is carried out at an early stage. Two different tools can be used: stakeholder matrices and ...

The truth is, change management success hinges on how well you identify, engage, and manage stakeholders. This tool can help.

Effective stakeholder mapping needs to rely on data collected from multiple sources and perspectives to determine a relevant list of individuals and groups to engage across an entire disease ...