Pepsi and Coca Cola have been rivals since the 1960's, and while the battle came close in the 1980's Coke has been the undisputed king of the soda industry since. Now a 50-year-old decision ...

Japanese tennis player Yosuke Watanuki's mid-match craving for a fizzy drink at Indian Wells last month has put him firmly ...

Pepsi’s signature blue-can cola has slipped to third place in the soda rankings. Even Gatorade, long a staple of the sports-drink market, has lost ground. The broader challenge? Americans are ...