Social media has evolved from being an optional add-on to a fundamental component of modern marketing. The recent ...

Social media marketing can be a game-changer for businesses looking to boost their returns. The right strategies, when ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

Labor carefully selected content creators and podcasters for the budget lockup. Here’s how it went – and what it means for ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Still, influencer marketing agencies will be licking their lips. Unilever’s media agency ... stories where social and influencer spend accounts for far more than 50% of budget.

Social media influencers — including content ... Hub said they planned to dedicate a portion of their budget on influencer marketing in 2024, and 60% planned to increase their influencer ...

Unilever believes influencer marketing will accelerate growth in a competitive market. Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels ...

Kevin P. Giang Barrera, a Ph.D. candidate at Georgia State University's (GSU) J. Mack Robinson College of Business, is making strides in the field of marketing through his research, teaching, and ...