Social media marketing is more than posting content. It’s about building a strong brand presence and connection with your audience. Social promotion strategies require proper branding ideas and ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick ...

Does it seem like your social media feeds have more ads than updates from friends? It’s not your imagination, and worse, legitimate advertising can easily be confused with fake social media ads ...

In a recent discussion, Mark Zuckerberg outlined his vision for the future of advertising at Meta, emphasizing how artificial ...

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

Cable and digital are competing for second, with social media advertising projected to reach $273 billion globally by 2026. And there is room for radio, cable, and broadcast. Millions of voters ...

Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's ...

Social media advertising is bigger than ever, with global ad spend projected to hit $239 billion in 2025 and $273 billion by 2026. But for marketers, bigger doesn’t necessarily mean better. A new ...

Analysis of the latest global social media ad spend forecast data from WARC Media. These have been halcyon days (weeks, months and years) for the social media advertising market. According to the ...