it then meets the definition of shared media. Here’s an example of paid, owned, earned, and shared media to tie it all together: You post a new article on your blog (that’s owned media).

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared. Years ago, being in ...

Influencers shared media kits that ranged from one ... of subscribers uses when she reaches out to brands. YouTuber media kit examples Joanna Franco, a travel influencer with 133,000 subscribers.

Your strategy is made up of various shared media tactics that adapt based on where and how your audience interacts online. For example, B2B companies might prioritise LinkedIn thought leadership ...