Super Bowl doesn't happen until Sunday, but a boatload of star-studded commercials are available to watch online well ahead of kickoff. In keeping with the new tradition of rolling out the big game ads in the week before the Super Bowl,

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available national ads that I could track down; the list will be updated after Sunday’s game.

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

See Glenn Powell as Goldilocks and Super Bowl newcomers like Instacart and Häagen-Dazs dropping their first ads.

Chief marketing officer at Swap, Juan Pellerano-Rendon shares what kinds of ads we can expect to see during Super Bowl LIX

Some advertisers release their their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Eagles matchup may not satisfy the championship cravings of Patriots fans here in New England, but Sunday’s Super Bowl broadcast will have plenty of star-studded commercials to keep them entertained.

Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it’s even a bang for their buck. The NFL’s championship game between the Philadelphia Eagles and Kansas City Chiefs will air this year on Fox Corp.