Here are seven small business marketing techniques you can use to boost your ... you won't see the sales you hope for. You'll need to identify the people who would be most likely to want to ...

This article shares five top tips and best-practices to help you do so. One of the most important opportunities for better collaboration between Sales and Marketing is better alignment on targets.

Kumar R. Sarangee, Associate Professor of Marketing, discusses the importance of understanding the market before launching a product and the benefits of identifying your target market. Tips to make ...

That synergy between sales and marketing resources is pivotal for effective collaboration. 3. You can scoop new opportunities after you convert prospects to customers By using the aforementioned ...

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.