MIDTOWN, NY — Police are searching for suspects after two men with hammers broke into the Rolex watch store in Midtown, New ...

While the world goes digital, Rolex stays mechanical—and unstoppable, proving that heritage and precision still matter.

Rolex seller Watches of Switzerland reported an increase in revenue for its fiscal 2025 boosted by strong demand at a time when luxury companies face an uncertain environment due to U.S. tariffs.

Though not without foundation, this assertion is far too reductive. Not only can quartz watches be every bit as refined as mechanical timepieces, Rolex of all brands once danced with the technology.

Unlike many other luxury watch companies, Rolex isn’t known for producing custom orders. In fact, the Crown isn’t known for doing favors of any kind, so this particular piece is exceedingly rare.

And in debut patch-type fashion ... Campbell nor Warren feel the need to practice displaying their Rolex Bluesy and Root Beer watches, respectively. “I think the watch will bring enough ...