Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
Campaign Middle East9d
Predictions 2025: The comeback of the marketing mix model
Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...
Warc1y
Next wave measurement: Marketing mix modelling in the age of retail media
The right measurement is required to provide more nuanced insights into sales, shopping behaviour, pricing and advertising effectiveness for improved channel planning and execution in retail media ...
Forbes7mon
Unlocking Community Potential: Retail, Events And Social Media Power Mixed-Use Property Growth
The right retail mix is highly property and community-specific ... and shared photos promote the property and support digital marketing efforts. Social media campaigns can also activate ...
Business Insider India5y
What is Marketing Mix and the important components of mix Marketing
Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...
Marketing Dive8d
Skai’s Exclusive 2025 Industry Survey Details How Retail Media Reigns Supreme for Consumer Goods Marketers
Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...
Mumbrella11d
An iconic jeweller’s rebirth, the 2025 retail industry, and a deep-dive into Gen Z and Alpha confirmed for Mumbrella’s Retail Marketing Summit
How a well-known jeweller revitalised its brand, what 2025 holds for the retail industry ... to cultivating feeling throughout its marketing mix. Delegates attending the talk can expect to ...