Shrimad Ramayan has entered the next phase of the story as Lord Ram (Sujay Reu) and Sita (Prachi Bansal) return to Ayodhya after 14 years of exile. Their joyous return is marked as the occasion of ...
National Bureau of Economic Research, Cambridge, MA. Working Paper 33417. The broadcast of the Ramayan television series happened at a pivotal moment in India’s media and cultural history.