Publicity or PR stunts are events planned and designed to draw the public’s attention to, and to give exposure to, a brand or a cause. The Drum explores the latest PR stunts from around the ...

Just Google “Twitter marketing stunts” for a long list of failed attempts to go viral and gain publicity in the social media world. Even so, the temptation for regular, smaller brands to try to pull ...

But publicity stunts have been managed offline ... While many found the hoax alarming, it proved to be a successful marketing stunt as the chain generated an estimated $25 million (around £ ...

Although it assured the public ... and marketing company Interference Inc. ended up paying $2 million in damages for the stunt. A marketing guru decided to stage a train crash for publicity.

Doug Scott is the marketing manager for Ford's truck division ... His response was to call those products "a publicity stunt." Based on the low sales of the Tahoe and Yukon hybrids, Scott sees ...