Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority ... That analysis should provide you with an accurate ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Each person is exposed to nearly two million TV advertisements and commercials, on average, each year. That's a dense barrier for marketers to break through to make their ads some of the few that ...

Gregory Ciotti is the marketing strategist at Help Scout the ... Bottom line: I can’t offer you an easy, clear-cut set of guidelines for choosing your brand’s colors, but I can assure you ...

Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance. See how theories from Maslow to ...