Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch ...

No matter how you look at it, it’s hard to argue that our new product development methods are working. New products fail at the stunning rate of between 40 and 90% depending on the category.

It’s almost like the UI belongs to a product you’d mount to a wall ... tweaks that further point to an imminent HomePad ...

The launch of Snickers Pecan at Circle K stores has driven high incremental sales and contributed sig­nificantly to category ...