Alex Chernev (2011), Strategic Marketing Management (6th edition), Cerebellum Press • Philip Kotler and Gary Armstrong (2001), Principles of Marketing (9th edition), Prentice Hall • Philip Kotler and ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg ... advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Do you know when the Four Ps of Marketing were invented? In 1960, by Jerome McCarthy. They were made leading-edge by Philip Kotler in his book Principles of Marketing in 1967. The Four Ps thrived in a ...