The objective of this course is to introduce students to the principles and concepts of marketing ... design and implement marketing programs, which include tactical decisions in product, pricing, ...

Principle 1: Be customer centric ... but as a deep transformation. Historically, marketing excellence has been very product-driven. But that approach has fallen short of delivering coherent ...

Buy The Book Here: <a href="https://buy.stipes.com/products/uiuc-badm320-sp24">https://buy.stipes.com/products/uiuc-badm320-sp24</a> Introduction to BADM 320 ...