Does Logan really own PRIME? What is the story about who really owns the world-famous PRIME drink? PRIME has collaborated with and sponsored prominent athletes worldwide. You might have a strong ...

Prime Hydration is a sport drink and claims to contain less sugar than Gatorade and have fewer calories. Prime Energy is reputed to be a direct competitor to Red Bull and contains caffeine.

One of his business ventures has been a thorn in his side since its launch: Prime sports drink. Here's why the drink is being pulled from shelves, and why people love to hate it so much.