It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed ...

With fluctuating tariff rates in 2025, companies will need to actively manage price adjustments to maintain profit margins ...

Setting a pricing strategy is regularly regarded as a challenge, but in today’s world of unpredictable tariffs, global realignments and recession fears, it’s an even greater balancing act, Harvard ...

For businesses, adapting to tariffs is not just about short-term fixes but about building resilient pricing and market strategies.

GC Chew, Head of Business Development and Operations, Conduit “I now see pricing in a much higher perspective as an efficient way to optimize my company’s pricing strategy.” —Ken Lin, CEO & Co-Founder ...

How businesses will use price as a way to attract customers has resulted in several pricing strategies. They are divided into two: ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider ... This pricing strategy can only be used for a short-time period ...

The retailer expects to see “gradual and incremental improvement in top-line trends in our grocery business” as investments ...