Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed ...

It might sound counterintuitive, but service-based businesses offering service packages can encourage long-term commitment and potential growth. The key is to create strategic pricing packages and ...

Kireyev, Pavel, Vineet Kumar, and Elie Ofek. "Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing Strategy." Marketing Science 36, no. 6 (November–December 2017): 908–930.

The company said its AI Profit Engine “takes all the standard demand forecasting data points and combines them with additional information — such as pricing strategies, marketing investments ...

B2B Marketing: Growth Strategies for Your Organization is ... customers want and how your products address their unique needs, you can then determine pricing strategies for different segments. Gain ...

Students who are not enrolled in the MSc Marketing degree should not take this course, and should take the "MG4J3 Principles of Pricing" course instead. The content of the course is organised into two ...

and the community as a whole when creating and implementing marketing strategies. Although strategies for implementation differ from one company to the next, every holistic marketing approach ...

In the event industry, one of the most critical decisions for any venue - whether a restaurant, hotel, or unique space - is ...

pricing tactics and implementation. The first module of the course covers the fundamental analytical tools, theories, and conceptual frameworks needed for price strategy formulation. Basic principles ...