Those shocking statistics explain why more and more people are embracing a reimagined breast-cancer-awareness ribbon that thinks beyond pink ... shines a light on its colors and its cause ...

The term "pinkwashing" was first coined by Breast Cancer Action. It’s when businesses, organizations, or companies use the color pink or pink ribbons, but do not support breast cancer charities ...

Along with her mother’s ring and her name, Carmen’s memorial was complete with angel wings attached to a pink cancer ribbon on the inside of her left wrist. “It’s a way to honor her more ...