Philip Kotler is Distinguished Professor of International Marketing ... This is seconded in Al Ries's book, The Fall of Advertising and the Rise of PR. And direct-marketing tools are also rising in ...

Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

“Who should ultimately design the product? The customer, of course," says Philip Kotler, often referred as ‘the father of marketing’. Kotler reminds us that the true purpose of marketing is ...