The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

Do you know when the Four Ps of Marketing were invented? In 1960, by Jerome McCarthy. They were made leading-edge by Philip Kotler in his book Principles of Marketing in 1967. The Four Ps thrived in a ...

Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...